- Users can access a wide collection of songs, create playlists.
- Collaboration with major music labels enhances the music library.
- Currently available in Brazil and Indonesia with competitive pricing.
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TikTok, the popular social media platform, is making music lovers rejoice with its newly launched music streaming service called ‘TikTok Music.’ This service operates similarly to other well-known music streaming platforms like Spotify, Soundcloud, and Apple Music, providing users with access to a vast collection of songs that they can add to their libraries.
Collaborating with major music labels including Universal Music Group, Warner Music Group, and Sony Music, TikTok Music aims to offer a wide range of music to its users. With its algorithm-based recommendations and personalized curation, the service helps users discover songs that have gained popularity on the TikTok platform. This feature will particularly appeal to the younger generation, who often find themselves captivated by music showcased in TikTok videos. Moreover, users can create collaborative playlists, import music libraries from other platforms, and search for songs by typing in the lyrics.
In addition to its music streaming capabilities, TikTok Music introduces a song identification feature, similar to Apple’s Shazam. Users can also engage in social features such as commenting on songs and albums, enhancing the interactive aspect of the service. To facilitate music discovery, TikTok Music incorporates a scrollable interface that suggests songs based on user preferences.
Currently, TikTok Music is exclusively available in Brazil and Indonesia. In Brazil, the monthly subscription is priced at $3.49, matching Apple Music’s pricing in the same market. Pricing often varies across regions to cater to different markets. In the United States, for example, Apple Music is priced at $10.99 per month.
However, it is worth noting that the music streaming market is highly competitive, with Apple Music and Spotify leading the pack. According to recent reports, Spotify remains the largest streaming service in the US, boasting over 44 million paid subscribers, while Apple Music takes the second spot with 32 million paid subscribers.
Despite the fierce competition, TikTok Music’s integration of popular features from the TikTok platform, along with its extensive music library and collaborations with major music labels, make it a promising contender in the music streaming industry.
